2024 Marketing Leader: Greg Goyne

Greg Goyne

With over 25 years’ of experience transforming brands and elevating customer experiences, Greg Goyne has a proven track record of driving business results through bold, customer-centric marketing strategies. As the CMO of Xome, Goyne has played a pivotal role in transforming the company’s marketing strategies and driving its growth by reinvigorating the brand and pioneering new ways to educate and engage customers in the real estate auction space, leveraging recent interest in real estate investing.

Since joining Xome in 2023, Goyne has brought a renewed focus on the customer experience and challenged the entire organization to think differently. Under Goyne’s leadership, Xome has witnessed significant advancements in brand positioning, customer engagement, and lead generation. His ability to identify market trends, leverage data-driven insights, and implement effective marketing campaigns has resulted in increased brand awareness and customer acquisition for Xome. 

Goyne prioritizes team culture and instilling core values centered around challenging convention, championing customers, and celebrating successes. This mindset shift has re-energized the entire Xome team and contributed to the organization earning its 5th consecutive Great Place to Work certification as part of Mr. Cooper Group. Goyne’s leadership extends beyond the office through involvement with industry groups like the Five Star Institute and MBA, where he’s represented Xome at marquee events.

In addition to his contributions to Xome, Goyne has actively engaged in volunteer work and trade organizations throughout his career — further demonstrating his commitment to the industry and community. Goyne has served on the Coppell Arts Center Foundation board since 2018, most recently as Board President.


Greg Goyne


Chief Marketing Officer

Company Name:


3d rendering of a row of luxury townhouses along a street

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