2024 Marketing Leader: Erica Goodwin

Erica Goodwin

Erica Goodwin is a visionary and inspiring marketing leader who has revolutionized First Heritage Mortgage’s (FHM) brand and digital presence, integrating cutting-edge marketing technology and communications strategies to drive growth. Her strategic prowess, commitment to diversity and inclusion, and transformative initiatives, such as pioneering AI integration and community outreach, have not only bolstered the company’s success but have also set a benchmark for the mortgage industry. 

Goodwin’s strategic marketing insights have been pivotal in FHM’s expansion, demonstrated by her leadership in the marketing team’s growth to a powerhouse in-house agency serving over 120 loan officers across 16 states and Washington, D.C. Her dedication to innovation is highlighted by the spearheading of FHM’s AI Council, which leads generative AI exploration and integration policy for the organization, as well as the implementation and optimization of FHM’s marketing technology stack, enhancing customer relationship management and intelligence. Over the past 12 months, Goodwin has spearheaded initiatives that have helped navigate FHM through challenging times and propelled its growth and profitability — evidenced by a more than 20 percent growth of the FHM sales team in Q1 of 2024.

Goodwin’s contribution transcends beyond professional boundaries through her founding of the FHM DMV Women’s Group, which nurtures an inclusive and supportive environment for women in the organization. She is co-chair of the Miracle Lender Program, which illustrates her commitment to FHM’s corporate goals and social responsibility, with the program raising over $520,000 since its inception in 2014 to fund life-saving care for children in Miracle Network Hospitals located in the markets where FHM operates.

Goodwin’s versatility and holistic approach to marketing and leadership make her an invaluable asset to First Heritage Mortgage.


Erica Goodwin


Senior Vice President of Marketing

Company Name:

First Heritage Mortgage

3d rendering of a row of luxury townhouses along a street

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