2024 Marketing Leader: David Marine

David Marine

Throughout David Marine’s more than 20 years in real estate, he has captivated audiences through his use of digital marketing, content creation and social media marketing to position Coldwell Banker and, now, Anywhere Brands entirely as a leader in the industry. This year, Marine became chief marketing officer for Anywhere Franchise Brands and is instrumental in uplifting each of the prominent brands under the Anywhere umbrella, including Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA and Sotheby’s International Realty. His key understanding of the industry and ability to spearhead impactful initiatives has encouraged a deep-rooted trust and reliability between home buyers and sellers and the real estate professionals that represent them.

Marine has proven himself as one of the industry’s most respected and trusted experts during his career. This year, he expanded his role, overseeing the talents of more than 185 marketing professionals, to maximize the influence of the brands and their effectiveness across the marketplace. Marine’s unique and creative ability to tell a story is valuable when positioning the Anywhere Brands as leaders in the industry.

Marine has spearheaded some of the highest-rated real estate campaigns for more than a decade, and is a significant voice for Coldwell Banker’s Generation Blue Experience. In 2023, he led the successful relaunch of the national “Dream” ad campaign, making its debut on Amazon’s Thursday Night Football. Through his ‘Move Meter Matchup’ series, he provided viewers to compare living costs and quality among American cities with NFL mashups for an engaging experience.


David Marine


Chief Marketing Officer, Anywhere Franchise Brands

Company Name:

Anywhere Real Estate

3d rendering of a row of luxury townhouses along a street

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