2024 Marketing Leader: Corey Shelton

Corey Shelton

Corey Shelton is a tactician when it comes to blending his technical prowess in web development and technology with targeted, results-driven marketing strategies. Known for his exceptional leadership, communication and decisiveness, he champions a people-first philosophy that resonates throughout our team, fostering trust and reliability among both loan officers and executive leaders. His empathetic and transparent leadership not only strengthens our brand but it also solidifies our reputation as a customer-centric organization that focuses on delivering value at the highest level.

During Shelton’s tenure at Atlantic Coast Mortgage (ACM), he has revolutionized our marketing and sales enablement efforts. He developed a marketing system that has allowed us to collect over 150 client video testimonials, far surpassing any other lender in our network. This initiative has not only differentiated us but has also cemented our reputation as a trusted leader in the markets we serve, attracting new borrowers and partners. Moreover, leveraging his technical expertise, Shelton also spearheaded the rapid deployment and integration of a new CRM and design studio within an impressive 2.5-month time frame. His ability to effectively develop and execute strategies that merge technology with practical marketing applications is also evident in his development of multiple lead generation systems, which have yielded over 1,500 organic leads in the last 12 months alone.

Shelton’s ability to simplify complex processes has also been invaluable; he has designed and implemented systems and processes that enhance our operational efficiency, saving countless hours and significantly improving our marketing efforts and outcomes. His strategic initiatives not only drive our marketing success but also reinforce our commitment to transparency and efficiency, making him an invaluable asset to ACM.

Name:

Corey Shelton

Title:

Chief Marketing Officer

Company Name:

Atlantic Coast Mortgage

3d rendering of a row of luxury townhouses along a street

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