2024 Marketing Leader: Andrew Strickman

Andrew Strickman

In just under 10 months as Chief Marketing Officer at New American Funding (NAF), Andrew Strickman has reinvigorated the company’s marketing strategy and energized the entire organization. His contributions have been transformative, building increased impact for NAF’s brand, organization, and business. Strickman’s empathetic leadership approach has fostered a collaborative and inspiring work environment, empowering his team and colleagues across NAF to reach new heights of creativity and innovation.

Strickman has played a pivotal role in reshaping NAF’s marketing team. As the company’s first CMO in a nearly 20-year history, he has brought an outsider’s perspective and innovative ideas to the table, challenging the status quo and pushing his team to think beyond how mortgage companies normally operate to bring a story to life. Strickman has been instrumental in developing NAF’s brand positioning — leading the charge in redefining how the company communicates its values and connects with its target market. Strickman arrived in 2023 to help strengthen and articulate NAF’s mission to define a path to homeownership for everyone — including diverse and previously underrepresented communities that have been denied access to lending in the past — and he continues to develop new narrative approaches to reach consumers who feel left out of the mortgage conversation.

Strickman focuses on evolving and growing the company’s efforts in brand, storytelling, events, insights, strategy and audience marketing. Through extensive consumer research, Strickman has helped the company’s executive leadership gain valuable insights into NAF’s customers’ needs, preferences and pain points, allowing NAF to tailor its marketing strategies to better serve them. His dedication to understanding NAF’s audience has resulted in more targeted and effective campaigns, driving increased brand awareness and customer engagement.

Name:

Andrew Strickman

Title:

Chief Marketing Officer

Company Name:

New American Funding

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