Craig Parrish-Fuenzalida is principal product manager of Growth for Kiavi, a tech-enabled lender to real estate investors. Parrish-Fuenzalida is charged with ideating, building, leading, and launching key initiatives — with a focus on leveraging technology and data to further differentiate Kiavi from competitors while expanding Kiavi’s impact and capabilities. Parrish-Fuenzalida’s vision, leadership, creativity, and execution on these growth initiatives, such as launching the first fully digitized new construction lending experience for real estate investors, has resulted in unprecedented levels of growth, including funding an industry record $4 billion in fix-and-flip/bridge loans last year and increasing Kiavi’s market share by 3 times.

Parrish-Fuenzalida works cross-functionally with all Kiavi departments, and seamlessly partners with each group to understand their challenges and requirements for a particular growth initiative and incorporates them into the product. This requires a deep understanding of the entire company and loan origination process. His success stems from making major contributions to the work of individual departments. It requires a strong leadership acumen to lead such large-scale and complex initiatives.

One of Kiavi’s core values is: “Innovate and simplify to win – together.” Parrish-Fuenzalida demonstrates this daily by developing and implementing innovations that are vital to Kiavi’s success. His product innovations are a key reason Kiavi is funding volume to record levels, differentiating it from the competition, and launching new technologies and products that propel Kiavi to its current position as the largest private lender to real estate investors in the country, with $20 billion in funded volume and four straight months of record volume.

Name:

Craig Parrish-Fuenzalida

Title:

Principal Product Manager, Growth

Company Name:

Kiavi