Karen Starns recently took the leap to become CEO of OJO Canada as part of its February 2023 acquisition by Royal Bank of Canada. Starns’ track record of building a fast-growing brand, establishing an earned media foothold in a very crowded marketplace and serving as an outstanding cultural and operational leader at OJO Labs made her a natural choice to step into this role.
Through the acquisition and early months as an RBC company, Starns has led the business strategy, built an outstanding executive team, developed the organization structure and established an operating model that enables the businesses to continue to be agile and deliver high-value experiences to consumers, Realtors and mortgage specialists. Excellence in business and operational leadership has positioned Starns to shepherd the organization through a tremendous change and onto new heights as a Canadian homeownership platform. In her previous role as chief marketing officer of OJO Labs, Starns’ leadership propelled the company to repeat recognition on the Inc. 5000 and Deloitte Fast 500 in the past year. OJO also ranked 36th on the Financial Times’ list of the fastest-growing companies in the Americas, alongside some of the biggest names in tech.