2023 Woman of Influence: Ali Haralson


Auction.com President Ali Haralson is a dynamic executive with over 20 years of experience in the servicing and distressed disposition industries. Her determination, leadership and grit have helped Auction.com surpass 500,000 homes sold, with over $62 billion in total sales and 6.9 million registered users. She guided the company through the COVID-19 pandemic, led the industry through adopting its first FHA First Look program and steered the company’s efforts in giving generously to significant causes related to veterans and housing.

She helps set the industry standards for all other distressed auction companies and has helped push the industry toward higher-level goals, such as neighborhood stabilization and community development. Haralson has played a pivotal role in securing 2022’s annual revenue total of over $37 million. Her comprehensive understanding of client needs has helped spearhead revolutionary products and improve their evolution, allowing for better outcomes for mortgage servicers, distressed homeowners, distressed property buyers and surrounding communities.


Ali Haralson



Company Name:



Real Estate

3d rendering of a row of luxury townhouses along a street

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