2023 Rising Star: Nicole Goodman


Nicole Goodman is a strategic leader for all marketing, communications and PR initiatives for First American Data & Analytics. In her role as senior director of product marketing and strategy, Goodman guides multi-channel initiatives to launch and market several key new products and technology offerings. She has managed multiple teams to successfully coordinate all aspects of go-to-market strategy, key messaging, collateral production and execution management for key company initiatives. 

Goodman manages multiple workstreams and strategy implementations, bringing together disparate divisions and, in some cases, competing priorities in order to successfully deliver projects on time and within budget. Goodman has proven to be a resourceful mentor to those she works with — her direct reports as well as her peers. She actively sends content and educational resources to help increase marketing, business and industry knowledge among her team and colleagues. She works with the sales department to identify lead-generation sources and educate them on specific marketing opportunities so that, together, they can develop the tactics that will generate the biggest ROI. Her collaborative and open approach to working together and sharing information and resources is one of her biggest strengths.

What is one habit that has helped you succeed?

Never stop asking questions. I want to understand things thoroughly enough that I feel comfortable talking about the subject and can successfully communicate with others about it. Curiosity really drives that. No question is stupid and keeping my curiosity alive is critically important in helping me deliver the best results that I can.


Nicole Goodman




Senior Director of Product Marketing and Strategy

Company Name:

First American Data & Analytics



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