2023 Rising Star: Jeff Smith


Jeff Smith, vice president of marketing, has been a key driver of growth for Guaranteed Rate’s marketing platform offering. He helped achieve several major milestones in his work with our marketing platforms. He successfully migrated several joint ventures to the Guaranteed Rate marketing platform ecosystem, grew platform adoption by 20% and added four new integrated vendors to the company’s offering. Additionally, Smith demonstrated leadership and technical skills in launching an enhanced pricing integration with Total Expert. It was a major achievement that has increased our comPettitiveness in the industry, while greatly improving our overall offering. 

During his tenure with Guaranteed Rate, Smith played a vital role in several company acquisitions. Throughout these efforts, he has consistently prioritized the company’s best interests and demonstrated an entrepreneurial mindset that motivates his team and others to take ownership of outcomes. Smith’s intuitive and self-starting nature enables him to recall even the smallest details that others may forget. Accountability is a top priority for Smith, just as it is for Guaranteed Rate. He leads his team with transparency and unwavering commitment to the betterment of the company. When challenges arise, Smith takes the initiative to drive solutions, leveraging his ability to cultivate relationships with senior leaders across the organization to achieve his goals. His dedication to upholding company values and driving results makes him an invaluable member of the team.

What is the best piece of advice you have ever received?

You can teach anyone anything, except for work ethic. This is something that my mother instilled in me at a young age, and it is central to how I approach every day and how I have built my team.


Jeff Smith




Vice President of Marketing

Company Name:

Guaranteed Rate



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