Courtney Graham is the chief marketing officer and chief people officer for Princeton Mortgage. Graham has approached the tumultuous housing market with steadiness and grace. From generating new referral partners and recruiting relationships to driving cost-cutting initiatives, her leadership played a huge role in Princeton being one of the only mortgage banks to grow year over year in 2022.
Graham is one of the pillars that holds up Princeton Mortgage. Her influence can be seen in every part of the company. Graham is the architect for Princeton’s marketing machine — a driving force for yearly growth and increasing sales revenue. Through her efforts in 2022, loan officers increased their referral partner network by 30% every 90 days and the company’s recruiting success has more than doubled. As chief people officer, Graham is focused on scaling Princeton’s company culture focused on delivering results and being humble, hungry and smart. This past year Graham had to make and execute some tough decisions that have enabled Princeton to continue to flourish amidst a difficult market.
What is one habit that has helped you succeed?
Show up every day. Showing up means just starting. When you show up, you show intent. You do the hardest part: you start. Because starting anything new, going from 0 to 1 can be incredibly difficult, you need to show up consistently, every day, for weeks, months or even years.
Chief Marketing Officer and Chief People Officer
Princeton Mortgage Corporation