As the Director of Sales and Marketing at LodeStar Software Solutions, Alayna Gardner brings an impeccable standard of excellence, personality and service to her sales and content marketing strategies. She innovates effortlessly, plans tirelessly and enjoys surprising and delighting leads and clients alike with unexpected perks, benefits and solutions.
Gardner helped collaborate on the design and launch of different usage tiers and price levels for LodeStar’s Closing Cost Calculator. This move took stress off of the implementation team and better serves lower volume clients. Gardner regularly shocks veteran lenders in demos with her specific knowledge both of the industry and lending software. She designed a workflow to help LodeStar’s Marketing and Customer Success teams collaborate on user guides and how-to articles, so that neither team’s primary work fell to the wayside. As the leader of both the sales and marketing teams, Gardner champions the core company values of clarity, connectivity and community. She makes sure team members have a firm grasp on their goals and projects. Gardner also provides ways for her teams to communicate and coordinate on tasks and ensures that each team member feels valued, so that when the company succeeds, everyone has a personal stake in their contribution.
What is one thing you would tell a younger version of yourself?
Take risks and keep asking for opportunities. Taking risks isn’t the same as being careless. It’s good to have a fallback option, but you’ll never get promotions or grow your career if you play it totally safe.
Director of Sales and Marketing
LodeStar Software Solutions