2023 HW Vanguard: Rob Barber

Rob Barber

As CEO of ATTOM, Rob Barber directs the enterprise, data and product strategy, as well as customer service, acquisition and corporate management teams, for the premium property data provider. Barber also leads the company’s mergers and acquisitions strategy, which continues to further expansion initiatives and demonstrates a keen ability to innovate with advancements in technology and new data delivery solutions. A more than 30-year veteran in the real estate information services industry, Barber leads the ongoing curation of the nation’s premier property database and product innovation that leverages the company’s data warehouse and data delivery platforms. Through developments like the ever-expanding ATTOM Table of Data Elements, various analytics-driven tools and new data delivery solutions, Barber continues to maintain the company’s focus not only on its investment in data elements but also its commitment to investing in people elements.

Guided by Barber, the key components of ATTOM’s mission – increasing real estate transparency, powering innovation and investing in data and people – continue to drive the company’s strategic vision, rapid growth and data expansion initiatives. Barber’s true passion for property data guides the ATTOM team of forward-thinking experts, dedicated to ensuring ATTOM’s key stakeholders achieve success through a culture of integrity and excellence, in a positive and collaborative environment. Under Barber’s leadership, ATTOM’s advanced technology developments and partnerships attained through mergers and acquisitions have demonstrated the company’s commitment to being the one source its customers need for real estate data solutions that impact decisions, innovation and profits. Thanks to Barber,  ATTOM completed strategic initiatives to bring more comprehensive real estate data to the marketplace and provide new data delivery solutions. 

What’s the best advice you’ve ever received?

When making decisions, get comfortable with ambiguity and know that while you may not have all the information you would like to, moving forward with decisiveness trumps the status quo and fear of failure.


Rob Barber



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3d rendering of a row of luxury townhouses along a street

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