2023 HW Vanguard: Greg Holmes

Greg Holmes

Greg Holmes has more than 25 years of mortgage industry experience. Prior to his taking on the position of chief revenue officer at Xactus, Holmes served as CEO, managing partner and the national director of sales and marketing for Credit Plus — which later merged with Xactus. Throughout his tenure, his focus has been on inspiring his team to advance the modern mortgage through innovation. Holmes accomplished this by tenaciously building relationships with team members and customers and expanding the company’s product line which contributed to its consistent and significant year-over-year growth. Xactus has grown in a down market — even outpacing it by 15%. Over the past year, Holmes’s visionary approach and unwavering dedication have helped propel Xactus to unparalleled success in the face of challenging market conditions. Under his guidance, five companies seamlessly merged into what is now known as Xactus. Holmes played a key role in transitioning more than 600 team members and 6,500 customers to the unified organization and has been integral in attracting key industry experts to the firm, placing them in strategic roles that will foster growth. His leadership skills were paramount in fostering collaboration among former CEOs and presidents and bringing the companies’ infrastructures and employees together. He oversaw the merging of five different sales teams and compensation plans into one, as well as the blending of five corporate cultures into a single cohesive unit. He has unified the organization and developed innovative processes and structures for all revenue-producing functions at the company including sales, marketing, operations and customer service.

What has been your secret to success?

I operate with relentless determination. I have a no-quit, last-man-standing mentality — especially when times are challenging and our backs are against a wall. It has enabled me and the organizations I’ve worked for to outlast the others. Ironically, we typically thrive in bad times.


Greg Holmes


Chief Revenue Officer

Company Name:


3d rendering of a row of luxury townhouses along a street

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