2023 HW Tech Trendsetter: Tyler Adams

Tyler Adams

Tyler Adams, co-founder and CEO of CertifID, has built a lifeline resource for hundreds of title companies transacting billions of dollars for homeowners each year. CertifID provides education, advanced fraud detection software, award-winning support, recovery services and the industry’s only insurance offering available against wire fraud. Adams has led the company with an enduring focus on people and culture, as demonstrated by the company’s recent recognition as an Inc. Best Workplace and Built In Best Place to Work.

Adams has led CertifID through rapid growth, even over the past year which saw a downturn in the housing market. CertifID launched its fastest-growing product in 2022, PayoffProtect. The product was developed to address a major vulnerability in the real estate closing process — mortgage payoffs. With the average mortgage balance in the U.S. at $236,443, CertifID developed a solution that leverages predictive software, a proprietary database and a dedicated team of specialists to verify payoff payments against fraud. Over the past 12 months, the product has protected $37 billion in transactions and caught more than $20 million in attempted frauds.

Adams is a trusted advisor to the title industry’s most respected leaders. When the largest title agency in Texas needed to evaluate identity verification options to stop seller impersonation, they consulted Adams first. Similarly, when a large title agency with 80 offices across 5 states encountered a potential fraud, they turned to Adams immediately for advice.

By helping title leaders address issues of fraud, Adams is enabling a larger shift by the title industry to become stronger and more secure.


Tyler Adams


Co-Founder and CEO

Company Name:


3d rendering of a row of luxury townhouses along a street

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