2023 HW Tech Trendsetter: Michael Lucarelli

Michael Lucarelli

Michael Lucarelli’s strategic vision has led RentSpree’s tools to make a positive impact on more than 1.5 million people, from real estate agents and landlords to renters. His unwavering commitment to improving the rental experience through tech cannot be understated — tackling challenges that many people have overlooked or accepted as the status quo.

Under Lucarelli’s leadership, RentSpree introduced a noteworthy innovation to its Rent Payment tool this year — Credit Builder. This feature is designed to support renters by providing a way to boost their credit scores and moving them closer to their dreams of homeownership. RentSpree, well-known for providing proptech tools to real estate agents and landlords, has taken a step toward aiding renters in navigating the challenges of the current housing market. Renters who use RentSpree now have the opportunity to have their on-time monthly rent payments reported to major credit bureaus, a change that can significantly boost their credit scores. 

Lucarelli has made distinctive contributions to the company’s tech innovation through his visionary leadership and hands-on involvement. His strategic vision has guided RentSpree toward developing new tools to help people navigate the housing market. His unique hands-on approach, where he actively participates in the development process alongside his product team, ensures that RentSpree’s tools are not only innovative but also practical and user-friendly. This approach has led to the creation of cutting-edge products that align closely with the needs of the housing industry.


Michael Lucarelli


CEO and Co-founder

Company Name:


3d rendering of a row of luxury townhouses along a street

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