Ed Wu is the tech mastermind behind the Side App, Side’s proprietary end-to-end transaction management platform that acts like a “brokerage in your pocket,” allowing agents to manage contracts, compliance and data analytics from a single interface. It’s in no small part thanks to his vision that Side has grown to support more than 600 market-leading companies across the country, collectively representing billions of dollars in closed sales each year. In 2022, thanks to Side’s technology and support, 62% of Side partner companies were named in the top 1.5% of agents in the nation.
When Wu co-founded Side, his goal was to allow top-producing real estate agents to create their own companies without operating a brokerage — and then to empower those companies with best-in-class technology that would streamline their back offices and perfectly set them up for future growth. He recognized that most high-volume real estate agents don’t actually need more leads. What these agents really need is more time to be able to keep their leads in-house and serve even more people. And one of the things costing agents significant time was the fact that they have to use so many different systems when working on just one transaction. By bringing so many clunky manual processes into one platform, Wu was able to save agents four to six hours of busywork per transaction.
Wu has always strongly advocated that agents deserve better than what the traditional brokerage has supplied them with. That’s why he’s built the Side app to include so many agent-centered elements, like Instant Pay, which immediately pays agents their commission upon close of escrow. In the past year, he automated the agent payment process with new commission forms, instant statement previews and easy editing to make sure every agent gets paid the right amount, on time, every time — to a point where 88% of agent payments are made within one day of close of escrow, with a customer satisfaction rate in the 90th percentile.