2023 HW Marketing Leaders: Shannon Baldwin


Shannon Baldwin recently joined Milestones as vice president of marketing to oversee all aspects of marketing within the organization’s new SaaS startup. Her role includes sales enablement, lead generation activities, social media, product marketing, events and much more. 

Baldwin was previously at Percy where she brought the company’s rebrand vision to life and drove strategic marketing initiatives in the real estate and mortgage technology space. As a marketing powerhouse team of one, Baldwin united the Percy team around a sharpened brand messaging, while rewriting the company’s product positioning playbook and overhauling its marketing-to-sales funnel. Baldwin rolled up her sleeves, devising a comprehensive plan of action to help the firm communicate more effectively with both its customer and external audience. As a leader, Baldwin excels in defining and managing marketing initiatives and implementing new, creative strategies and processes to reach optimal revenue growth. With a customer-focused attitude with an employee-first mindset, she understands that when employees know they are valued, they will always take care of the customer.


Shannon Baldwin


Vice President of Marketing

Company Name:



Real Estate and Mortgage

3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please