2023 HW Marketing Leader: Sara Holtz


As Vice President of Demand Marketing and Communications at ICE Mortgage Technology, Sara Holtz is responsible for how the company engages, educates and connects with its customers and the broader mortgage industry. She drives alignment and consistency between the company’s growth, channel, content and communication marketing teams to help customers make connections and turn the opportunities they have for success into reality. In addition to her day job, Holtz is dedicated to helping others grow their careers and acts as a mentor to many people throughout the organization.

Holtz has been with ICE Mortgage Technology for more than seven years and leverages her expertise to create authentic relationships with customers and industry partners through programs that deliver the right message at the right time. At the end of 2021, Holtz was charged with combining ICE Mortgage Technology’s demand generation and communications teams into one unit. Under her leadership, the team now has a new level of synergy and alignment that enables stronger messaging, more powerful programs and a better identification of the ROI of the team’s activities. By combining the efforts of paid media spending, advisory boards, regional user groups, account-based marketing, buying unit intention signaling, various communication channels and customer communities, Holtz’s team has expanded the reach of ICE Mortgage Technology’s voice in the industry and contributed to $12 million in influenced ACV throughout 2022.


Sara Holtz


Vice President of Demand Marketing and Communications

Company Name:

ICE Mortgage Technology



3d rendering of a row of luxury townhouses along a street

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