2023 HW Marketing Leader: Rachel Keohan


Rachel Keohan is the vice president of marketing at Hometap. Her commitment to Hometap’s mission goes above and beyond her day-to-day responsibilities. Never satisfied with maintaining the status quo, she is constantly observing and exploring new possibilities and opportunities for her team to increase brand awareness and product among homeowners — and making those possibilities a reality.  Keohan combines endless curiosity with a practical, strategic mindset that makes her unstoppable.

Keohan started as one of the first 15 employees at Hometap, built the marketing organization, and laid the foundation for the company’s entire marketing strategy. She also developed the go-to-market strategy, which continues to expand and evolve but has also been used to successfully launch the home equity investment product in 18 states. In the past year, she developed and launched Hometap’s corporate social responsibility program, and is currently executive sponsor of the financial literacy committee. She led the strategy and vision for Hometap’s Home Equity Dashboard — a new, innovative digital platform that was created to provide homeowners with all of the resources they need to better protect, grow and take control of their largest financial asset. She also built a successful corporate communications program that has garnered coverage for Hometap in top-tier publications.


Rachel Keohan


Vice President of Marketing

Company Name:



Real Estate

3d rendering of a row of luxury townhouses along a street

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