2023 HW Marketing Leader: Julie Pierson-Fields


As Vice President of Marketing at Fathom Holdings, Julie Pierson-Fields excels at directing and implementing marketing strategies for brokerage, mortgage, title, insurance and technology. Her expert command of project management allows her to oversee the successful implementation of these strategies across all business verticals. Pierson-Fields is also responsible for driving corporate messaging, directing creative collateral and executing effective digital marketing campaigns.

Pierson-Fields executes the annual marketing plan, strategy and team across seven business verticals and has been instrumental in creating a cohesive and effective marketing approach for the company. Pierson-Fields has also built, managed and coached a high-performing marketing team, ensuring that they are equipped with the skills and knowledge needed to succeed. She has worked cross-organizationally to increase the agent count, which has had a significant impact on the growth and success of the company. She has implemented omnichannel marketing campaigns that meet business objectives and drive qualified leads and has identified and researched new revenue opportunities in current and potential markets. Her leadership style is characterized by a deep commitment to service and support for her team and the broader organization. She emphasizes communication, collaboration and empowerment, ensuring that her team has the resources and support needed to succeed.


Julie Pierson-Fields


Vice President of Marketing

Company Name:

Fathom Holdings


Real Estate

3d rendering of a row of luxury townhouses along a street

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