2023 HW Marketing Leader: Jennifer Leonard


Jennifer Leonard brings over 15 years of direct-to-consumer and B2B experience to the mortgage broker community. As vice president of marketing, she heads the content production, communications and creative teams at AIME to produce national, regional and local conferences and marketing campaigns, creating a customer-focused educational mortgage website, and continues the Broker to Broker podcast, which earned a spot in the top 10 of Apple’s Non-Profit Podcasts.

Leonard has accomplished an array of achievements that have impacted the organization significantly. These include strengthening the organization’s recognition, fostering the growth of AIME’s digital presence, enhancing web traffic and user experience and building national attention for local mortgage experts with campaigns like “Win with a Mortgage Broker” for the Official Super Bowl XVII Program. Leonard has developed live content production techniques for mortgage events, like the Fuse National Conference and Hall of AIME, and she initiated the ‘Brokers Are Better Together’ brand evolution which enabled an increased reach for AIME. With a digital-first approach, Leonard has created more than 20,000 minutes of brand content and created campaigns resulting in an average weekly online reach of 100,000 people, the best and brightest in the broker channel.


Jennifer Leonard


Vice President of Marketing

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3d rendering of a row of luxury townhouses along a street

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