2023 HW Marketing Leader: Dre Madden


Dre Madden is a multi-faceted marketing leader with more than 20 years of digital and brand experience. She has helped drive significant growth at several corporations and technology-driven startups in Silicon Valley. Madden thrives in fast-paced environments where she can build channels, infrastructure and teams from the ground up. As chief marketing officer, Madden has elevated the company’s corporate communications capabilities, created greater brand awareness and demonstrated an agent-first approach that has helped to drive record-breaking agent recruitment.

Since Madden joined The Real Brokerage in September 2022, the agent count has increased by 40% and Real has become the residential real estate brokerage to watch. The company onboarded more than 1,000 agents in January and hit 10,000 agents two months later. She’s also led the marketing efforts around Real’s expansion into three additional states, the acquisition of LemonBrew Lending and the creation of the company’s first practice division. Madden’s marketing efforts are focused on making agents’ lives better. Shortly after joining Real she introduced a series of new events, including an all-agent conference, virtual event and agent program support. She tied Real to the communities in which it operates by highlighting a nonprofit partner at every corporate event.


Dre Madden


Chief Marketing Officer

Company Name:

The Real Brokerage


Real Estate

3d rendering of a row of luxury townhouses along a street

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