2023 HW Marketing Leader: Carolyn Merchant


Carolyn Merchant, a 15-year public relations and communications veteran, is the chief marketing officer at eXp Realty. She is dedicated to clearly articulating the company’s unique value proposition and works tirelessly to drive value to the eXp agent community through both internal agent communication and external marketing, brand and communications.

In one year, Merchant has transformed the eXp branding and marketing communications functions, driving brand awareness and consistency not only for eXp Realty but eXp World Holdings (EXPI) as well. She optimized digital marketing and initiated the company’s inaugural ESG materiality assessment as the first step in establishing an EXPI ESG strategic framework. She launched CEO Glenn Sanford’s eXpansion podcast, amplifying his voice and vision for both internal and external audiences. She also enhanced the eXp event branding experience, marketing communications and content, leading and executing on a multi-channel integrated content marketing strategy to drive record registration, hotel bookings, events, speakers and sessions for the company’s two signature 2022 events. For this year’s 2023 Shareholder Summit, she revamped the content framework based on agent feedback to feature more agents than ever before.


Carolyn Merchant


Chief Marketing Officer

Company Name:

eXp Realty


Real Estate

3d rendering of a row of luxury townhouses along a street

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