Anthony Toro is the managing director of Sun West Mortgage Company. He has been at the helm of Sun West’s sales and marketing efforts for over two decades. Under his stewardship, Sun West has navigated economic cycles and market conditions while delivering consistent results for consumers and investors alike. His marketing strategy for Sun West’s artificial intelligence (AI) assistant, Morgan, is enabling loan originators to maximize their earnings while delivering outstanding service to consumers from all walks of life. With the innovative AI technology in Morgan, Toro is developing a holistic approach to educating customers so they can experience the same great service with empathy and transparency. Toro worked on the Superbowl ad for Morgan which displayed his marketing knowledge and creative genius.
As a leader, Toro has steadfastly helped Sun West be a dominant force in the mortgage industry. His innate ability to connect with professionals from all walks of life is how Sun West has won the hearts of Main Street while gaining the respect of Wall Street. Toro has worked to ensure that Sun West remains a committed lender delivering fairness and equality in all its transactions and Toro consistently embodies Sun West’s culture and practice of consistently treating all customers fairly. Toro has a passion for giving back to his community and has been an advocate for TACA, a non-profit whose mission is to provide education, support and hope to families living with autism.
Sun West Mortgage Company