2023 HW Insider: Kristin McHale-Johnson


Kristin McHale-Johnson is the head of product at Freedom Mortgage Corporation, overseeing a team of more than 55 people, focused on building products for customers and employees. Since joining the company, she has been meticulous in identifying enhancements to existing systems to increase efficiencies and usability. These enhancements McHale-Johnson implemented have helped in cost reduction and increases in productivity.

Over the past year, McHale-Johnson and her team have enhanced the customer portal, mobile App, Salesforce and its integration into Freedom Mortgage’s systems, Service Now, Business Process Management software, Confluence and JIRA for employees and FreedomMortgage.com to name a few. The recently improved customer portal has streamlined borrowers’ experiences across the mobile and desktop app and increased digital engagement and marketing opportunities including an overall increased mobile app adoption by 45%.

Last year, McHale-Johnson and her team built tools and capabilities into existing applications that enabled customers to easily elect paperless statements – the adoption rate has increased by 115% over the last three quarters – helping Freedom Mortgage to reduce costs by more than $3 million while saving the environment by reducing paper waste.


Kristin McHale-Johnson


Senior Vice President and Head of Product

Company Name:

Freedom Mortgage Corporation

3d rendering of a row of luxury townhouses along a street

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