2023 HW Insider: Erin Reed


Driven by a deep commitment to continuous improvement and an innate sense of curiosity in the valuation landscape, Erin Reed has become an invaluable member of the ServiceLink organization. She is flexible and adaptable to business and industry needs and holds influence over most strategic valuation projects within the business line — from trainee engagement and appraisal modernization readiness to desktop product expansions and technology enhancements. Her never-ending quest for knowledge, and desire to share that knowledge with others, leave a lasting impact on all those she interfaces with and cement her influence within the ServiceLink organization.

Reed has earned her team’s respect and admiration with her employee-first approach and dedication to fostering a strong team culture, both hallmarks of her leadership style. She spends much of her time coaching, mentoring and making sure her team has what they need to be successful. The rest of her time is spent pushing critical origination technology projects over the finish line with ServiceLink’s EXOS Technology platform as the foundation. Reed’s impact on the organization and her collaborators, direct reports and mentees is far-reaching.


Erin Reed


Vice President of Originations and Valuations

Company Name:


3d rendering of a row of luxury townhouses along a street

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