2023 HW Insider: Bryan Crofford


As Senior Vice President of People and Talent Acquisition, Bryan Crofford brings over 14 years of extensive HR experience to Servbank. His positivity is contagious. He is highly approachable and personable. His strengths lie in his aptitude for fostering relationships with team members across the organization. He is committed to furthering the comprehensive knowledge of the industry.

Crofford’s contributions to the company have been invaluable, particularly in his recent leadership and hands-on effort to transition more than 425 team members from The Money Source to Servbank. His work and attention to detail ensured a smooth, team member-friendly and disruption-free transition. Crofford’s expertise and dedication were instrumental in navigating the complexities of this transition, allowing the company to adapt swiftly, effectively and efficiently. He has been the driving force for soliciting feedback from Serbank’s team members and ensuring that their voices are heard and considered. Recognizing the importance of an engaged and empowered workforce, Crofford actively encourages open communication and creates platforms for team members to share their thoughts, ideas and concerns.


Bryan Crofford


Senior Vice President of People and Talent Acquisition

Company Name:

Servbank dba Allied First Bank, SB

3d rendering of a row of luxury townhouses along a street

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