2023 HW Finance Leader: Alejandro Franco


Alejandro Franco is the controller and vice president of Accounting and Finance for JPAR Real Estate. Franco focuses on strategic accounting, financial management, forecasting and mergers and acquisitions. He is also the head of both accounting divisions for JPAR Brokerage and JPAR Franchising. 

Since early 2022, Franco has been revitalizing the JPAR accounting department and financial reporting processes. He was instrumental in establishing stronger internal controls within the company — transitioning the brokerage division from Cash Basis Accounting to Accrual Basis Accounting. He also spearheaded improving the accounts receivable department. Within weeks, both the Franchise and Brokerage division increased cash flow by nearly 10%. He also developed a new program for the franchise division and increased the workflow in billing consumers. This led to increased efficiency by 97%. He introduced quick reporting on a weekly and monthly basis that was crucial in driving the business forward. He created a new forecasting methodology for the company as well. The forecasting method has been dynamic to the adjusting market which allowed the company the ability to quickly react for potential M&A or joint venture opportunities.


Alejandro Franco


Controller, Vice President of Accounting and Finance

Company Name:

JPAR Real Estate

3d rendering of a row of luxury townhouses along a street

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