2022 Woman of Influence: Karen Starns


As the chief marketing officer at OJO Labs, Karen Starns has transformed the young, fast-growing brand into a real estate powerhouse. Driven by her passion to create meaningful connections with consumers, Starns has been instrumental in driving toward the company’s mission, working to ensure that anyone — regardless of race, gender or class — can realize the abundant benefits of homeownership.

Harnessing more than 20 years of experience building some of the biggest names in consumer tech, Starns oversees a skilled, agile team across product marketing, brand, media, creative, insights and PR at OJO. Since joining OJO in 2019, Starns has worked diligently to establish the company as a purpose-driven, forward-thinking brand committed to creating the industry’s first guided marketplace for homebuying and selling.

Over the past three years, Starns has up-leveled the company’s profile significantly, achieving #49 on Inc. 5000 and Deloitte Fast 500 recognition. 


Karen Starns


Chief Marketing Officer

Company Name:

OJO Labs

3d rendering of a row of luxury townhouses along a street

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