Laura Orr is head of leasing and resident services for Roofstock’s Streetlane Homes division, acting as the liaison and intermediary between single-family rental investors and their tenants. Since starting her position in August 2020, Orr has emerged as a strategic leader who has reimagined property management during the pandemic. She grew her team from 18 people managing 2,500 homes to 98 people with 15,000 homes under management — one of the largest property management portfolios.
Orr has overseen many Roofstock initiatives to streamline processes and help the company make strides toward its goals. She led the technology team to integrate information from multiple systems such as Yardi and Rently into Salesforce in order to develop operational workflow tools enabling her team to focus on the tasks that matter.
Despite growing her team by more than 400 percent, Orr has managed to keep employees engaged, motivated and exceeding their goals through a period of hypergrowth at the company. She is an active contributor to Roofstock’s company culture, leading efforts to find exciting ways to engage staff and build community.
What is one thing you would tell a younger version of yourself?
You can do anything you set your mind to. Don’t worry about making mistakes as they form the basis of your experience and will set you apart in the future!
Head of Leasing & Resident Services