Dennis Cestra is the newly appointed president of Howard Hanna’s Pennsylvania region and before this role, he served as president of Howard Hanna Real Estate Services’ southeast region. In his previous role, Cestra worked to integrate the technology, systems and people from both entities to enhance the company’s ability to serve homebuyers and sellers in the Virginia region.
In June 2021, Cestra spearheaded the leadership and integration of the client relations e-commerce model in the Southeast region. As a retail-based industry, he recognized that the company’s customer relations services need to be impeccable to not only generate leads but bring those leads full circle to a sale point. The integration of this innovative lead generation and routing system across the region allows agents to strategically “decline” leads that come in while they are busy with other clients. With this new system, the virtual assistants have successfully engaged 88% of declined leads, which ultimately bring those leads back into the system for further relationship-building to see them through to home sale or purchase.
What is one thing you would tell a younger version of yourself?
If given the opportunity, I would give my younger self two pieces of advice — be persistent and surround yourself with a high-quality team.
Dennis Cestra, Jr.
President, Pennsylvania Region
Howard Hanna Real Estate Services