2022 Rising Star: Ashley Terrell


Ashley Terrell is chief revenue officer of Percy.ai, a real estate and mortgage technology platform. Her industry experience skyrocketed the company’s success over the last 12 months by providing data and technology to companies to help them engage and retain clients and deepen partner relationships.

Terrell’s primary focus for the last 12 months has been the expansion of product and services into the real estate and mortgage space, including a full company rebrand to Percy.ai. With most departments falling under Terrell’s leadership, this started from the ground up with establishing internal processes to deliver on product, all the way through to selling into the market. Along the way, she strengthened relationships with other technology vendors to provide real estate and mortgage companies a true tech ecosystem. The results of these efforts equated to steep revenue growth for the company with new diversified verticals.

What is one habit that has helped you succeed?

As a highly competitive equestrian show jumper, I’ve learned how to maintain focus and create a winning partnership for my horse, Cash, and I. Similar parallels apply to the workplace — partnering with and understanding others, strategizing to be successful and focusing as a team on a mutual goal that, once accomplished, benefits everyone and leads to the next level together. Successfully working in technology with both real estate brokerages and mortgage companies requires a win-win strategy for all parties involved.


Ashley Terrell




Chief Revenue Officer

Company Name:


3d rendering of a row of luxury townhouses along a street

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