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2022 Rising Star: Adam O’Daniel


After building and leading a content team at Movement Mortgage, Adam O’Daniel has emerged as senior vice president, Marketing at Open Mortgage, now tasked with supercharging brand and marketing initiatives. Known as an engaging and caring leader, he’s a driving force behind numerous strategic initiatives to expand Open’s footprint.

After joining Open Mortgage in 2021, O’Daniel launched recruitment, branding and social media campaigns designed to activate the company’s workforce to champion the cause of homeownership and attract new branches. The initiatives resulted in increased engagement of more than 300% across social media channels. Combined marketing and brand efforts in the first three months resulted in a 10% increase in the company’s branch footprint to 71 retail branches. O’Daniel’s mandate as a member of the company’s executive leadership team is to lead the marketing team’s role in the organization’s 24-month goal to double its footprint and production as it becomes a midsize national lender. During his previous tenure as Movement’s marketing director, Movement grew from $8 billion to $35 billion in annual originations with more than $3 million in branded merchandise sales and a national earned media and content presence. 

What is the best piece of advice you have ever received? 

As a young journalist, my editor told me that my well-being and success were more important to him than the company’s success. 


Adam O’Daniel




SVP, Marketing

Company Name:

Open Mortgage

3d rendering of a row of luxury townhouses along a street

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