Susan Hallock, CMO at Pennymac, is a hands-on, analytically driven leader and global marketing executive with a 20-year track record of delivering results across financial services, entertainment and consumer sectors. Hallock joined Pennymac in Q4 2020 and was tasked with building and overseeing the marketing organization, which has earned her industry-wide recognition for leading a team that delivers effective, award-winning marketing. Under Hallock’s leadership, the organization launched a brand evolution, including a new logo and Pennymac’s first national brand campaign in company history.
Hallock’s contributions to Pennymac have reinforced its foundational principles, highlighting key attributes and building a stronger future for the company. She has architected a marketing and creative team that is highly performance-driven. With her depth of experience, knowledge of data and purpose to marketing, Hallock is able to connect the dots between a company’s DNA and what their partners and customers are looking for.