2022 Marketing Leader: Steve James


Fannie Mae’s CMO Steve James has a proven track record of building brands, generating business impact and leading innovation in the financial services industry. James spearheads all marketing in support of the company’s single-family, multifamily, capital markets and credit loss management businesses, the company’s digital marketing strategy and all internal and external communications. He delivers influential programs that educate consumers, support lenders and servicers and engage key stakeholders as the company focuses on its commitment to advancing equity and sustainable access to homeownership and quality, affordable rental housing for Americans.

Alongside Fannie Mae’s efforts, James and his team stepped up to mobilize resources and lead integrated and impactful campaigns serving the enterprise across all key areas. Aided by James’s contributions, the company helped keep borrowers and renters in their homes by providing homeownership and rental education and highlighting forbearance options.


Steve James



Company Name:

Fannie Mae

3d rendering of a row of luxury townhouses along a street

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