In just a short time as chief sales and marketing officer, Melissa Wright’s imprint can be seen in all areas of American Pacific Mortgage — from visuals to communications, to sales and marketing strategies. Under her direction, the company has rebranded, built a new website, honed its messaging and launched several consumer and recruiting campaigns, all returning huge dividends. From strategy to creation, implementation to insight, Wright’s personalized touch and strategic vision can be seen in all of it.
With over 25 years in the mortgage industry, Wright knew what the brand needed to align its aesthetic and voice with the company’s vision. Prior to her current role, Wright was the EVP of production for APM with a primary focus on loan originations and growth. Yet, in 2018 when the APM marketing department was without strategic vision and leadership, Wright volunteered to take it on. And she didn’t just take it on; she transformed it. In just two years, she completely exploded the APM brand. In 2021, Wright was promoted to CSMO.
Chief Sales and Marketing Officer
American Pacific Mortgage