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2022 Marketing Leader: Jennifer Leonard

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Vice president of brand strategy, Jennifer Leonard brings 15 years of direct to consumer and B2B experience to the broker community and thrives on creating strategic partnerships and marketing initiatives for the wholesale mortgage channel. In her years spearheading content marketing and brand development at AIME, she has increased brand awareness exponentially and produced high-value content across all digital channels, as well as for AIME’s national events. Under her leadership, she led the creative and communications teams to develop content for five national conferences, launched an educational consumer-facing website and led the Broker To Broker podcast to become one of the Top 10 Apple nonprofit podcasts.

Leonard’s accomplishments include highlighting the organization’s achievements and driving business initiatives, growing the association’s digital presence, increasing web traffic and user experience and transforming the company’s brand through relationships with the media. 

Name:

Jennifer Leonard

Title:

VP, Brand Strategy

Company Name:

Association of Independent Mortgage Experts

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