2022 Marketing Leader: James Polinori


CMO James Polinori is taking over the housing industry with his innovative marketing and human touch at Geneva Financial. As an essential part of the organization’s growth and culture, he has expanded the company in more ways than one and delivered prosperous results for the business.

Polinori has been an instrumental part of Geneva Financial’s recent growth and success, which has experienced a 250% national growth by volume and 600% growth in major markets. Polinori is also responsible for growing the company reputation and online visibility over 1,000% to a five-star rating on Google, as well as a Top 3 national ranking by WalletHub for client reviews.  

Playing a pivotal role in the company’s culture, Polinori executed a streamlined method for recruiting by launching a platform with Linkedin automation that contributed directly to its growth. In the last year, Geneva Financial was named the number one mortgage bank in Arizona for the second year in a row. 


James Polinori



Company Name:

Geneva Financial

3d rendering of a row of luxury townhouses along a street

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