2022 Marketing Leader: Cheryl Hayes


Under the leadership of Cheryl Hayes, senior vice president of marketing, PrimeLending’s marketing team has pivoted toward strategies that create authentic customer connections for the sales team, leveraging best-in-industry digital tools to win new business in a challenging marketplace. Hayes’ work to expand her team to include individuals with modern marketing expertise by adding specialized skills and resources in areas such as digital marketing, SEO, social media, user experience and graphic design has been a game-changer for the organization. 

A strategic and creative leader with a track record of turning high-impact ideas into tangible results, Hayes raises the game of everyone she works with and cares deeply about making a difference in the lives of her team and coworkers. Since joining PrimeLending in 2012, Hayes has grown the team from six to nearly 20 professionals and has made an enduring impact on the PrimeLending brand and marketing department.  


Cheryl Hayes


SVP, Marketing Director

Company Name:


3d rendering of a row of luxury townhouses along a street

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