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2022 Marketing Leader: Casey Hurbis

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As the CMO for Rocket Companies, Casey Hurbis brings relentless energy, positivity and drive to everything he does. He represents the heartbeat of the brand, looking for ideas that impact clients — that educate, engage and entertain. Hurbis leads a 300-person team of marketing experts known as Detroit’s premier in-house agency, Rocket Central, which was named one of Ad Age’s Best Places to Work in 2021. Hurbis’s approach to being a successful CMO is simple: Be real, be approachable and believe 100% in your brand.

This year, Hurbis and his team created the highest-rated Super Bowl commercial for Rocket Mortgage and Rocket Homes Real Estate LLC, starring A-list actress Anna Kendrick and the iconic Barbie and her Dreamhouse. It garnered top placement on USA Today’s Ad Meter, as well as top reviews from Adweek and Ad Age. This is the second consecutive year that Hurbis and his team topped the Ad Meter list — with last year’s Rocket Mortgage spot garnering first and second place, starring another Hollywood A-lister, Tracy Morgan. 

Name:

Casey Hurbis

Title:

CMO

Company Name:

Rocket Companies

3d rendering of a row of luxury townhouses along a street

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