2022 Marketing Leader: Ashley Honoré Smith


As senior vice president of brand marketing and strategic communications at Finance of America Reverse, Ashley Honoré Smith is a proven leader and innovator with more than 15 years of experience serving as a brand and strategy captain for her company and team. Since joining FAR as head of marketing in March 2018, Honoré Smith has remade the marketing and communications group into a strategic function, created the company’s new brand and enhanced its people-first culture. Her leadership and vision have been integral to the success of FAR’s transformation.

Over the past 12 months, Honoré Smith demonstrated that she is a skilled strategist responsible for revolutionizing FAR’s approach to its key objective — the $10 trillion in housing wealth owned by seniors. This was a holistic transformation focused on how FAR leverages its brand both internally, via a strategic culture network centered on organizational purpose, and externally, via a visual brand refresh and the introduction of Gary, a new company spokescharacter.


Ashley Honoré Smith


SVP, Brand Marketing & Strategic Communications

Company Name:

Finance of America Reverse

3d rendering of a row of luxury townhouses along a street

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