2022 Marketing Leader: Annette Ochoa


As vice president of Growth Marketing at Truework, Annette Ochoa built out the entire demand generation and marketing operations function within her first four months of joining the organization. Ochoa not only put the tools and processes in place in record time, but she quickly attracted high-performing talent to her team. Her leadership has had a huge impact on Truework’s growing and diversified customer portfolio.

Ochoa embodies Truework’s standards which value those individuals who design the future — with a key component of this motto: “captaining your own ship.” At Truework, Ochoa is not just the captain of the demand generation ship, but she has helped to build the ship from the ground up. She has the ability to act as a visionary and successfully execute on her ideas with the perfect balance of strategy and execution. Ochoa’s passion and alignment to the entire customer journey helps track the impact of all initiatives that Truework launches.


Annette Ochoa


VP of Growth Marketing

Company Name:


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