Maxwell Financial Labs’s VP of Marketing & Growth Alan Parris has been at the center of the company’s major evolution. Parris has led his team to establish the Maxwell brand, expand the company’s influence and reach new lender audiences that benefit from Maxwell’s growing suite of solutions. Parris emphasizes demand-generation strategies to acquire new clients, which has enabled Maxwell to more than 30X its revenues in the past three years.
Parris and his team are responsible for the company’s brand positioning, content thought leadership and community engagement in the mortgage industry. Parris has worked with stakeholders across the company, including product, sales and C-level leadership to define Maxwell’s value proposition, playing a role in onboarding over 100 new clients to tech-enabled solutions. Under his leadership, the launch of Maxwell’s new brand cemented its position as a partner for lenders across America, reflecting its commitment to authentic and approachable technology solutions for small and midsize lenders.
VP, Marketing & Growth
Maxwell Financial Labs