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2022 Marketing Leader: A. Bradley Nelson

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A. Bradley Nelson is a CMO on a mission to breathe new life into a storied luxury brand. His marketing efforts led Sotheby’s International Realty through a historic year, where the brand achieved record $204 billion in 2021 global sales volume.

Nelson continually strives to balance heritage and modernity while supporting the brand’s affiliated agents and companies in more than 1,000 offices located in 79 countries and territories worldwide. Under his leadership, the brand honed in on its existing technology and innovation, putting a renewed focus on virtual reality, high-definition videos and a mobile-first approach. In 2021, the newly revamped sothebysrealty.com was named the Best Real Estate Website in the 25th Annual Webby Awards.

In the past year, under Nelson’s leadership, the brand produced over 200 marketing assets to support the network and its agents, which achieved a record $204 billion in 2021 global sales volume, a 36% increase in sales growth year over year. 

Name:

A. Bradley Nelson

Title:

CMO

Company Name:

Sotheby’s International Realty

3d rendering of a row of luxury townhouses along a street

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