2022 HW Vanguard: Shaival Shah


Ribbon CEO and co-founder Shaival Shah understands through personal experience the opportunity homeownership brings to individuals. He has been on a crusade to help others achieve homeownership and fight inequalities in the housing market. Shah created Ribbon, alongside co-founder Wei Gan, to empower everyday buyers with confidence and certainty through all-cash, non-contingent offers. This passion for creating equity in the homebuying process also permeates Ribbon’s work culture. Just as Ribbon is people-focused at the core of its business model, Shah has also dedicated leadership appointments to creating an inclusive and diverse work environment that is people-centered. Shah empowers talent acquisition teams to attract a diverse, representative pool of candidates that represents the greater community Ribbon serves. Shah believes that each employee is an owner. Therefore, Shah and the leadership team are transparent about business strategy and performance, sharing board decks and other strategic information with the team.

What has been the secret to your success? 

Success is acknowledging fears, confronting them and living with the results.  Shame is our perception of what others think, not what they believe.


Shaival Shah


Co-Founder and CEO

Company Name:


3d rendering of a row of luxury townhouses along a street

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