2022 HW Vanguard: Seth Appleton


Seth Appleton is leading an innovative and collaborative effort to accelerate the industry’s digital transformation. As the president of MISMO, he works across the real estate finance ecosystem — with lenders, servicers, issuers, mortgage insurers, service providers, technology companies, GSEs and government agencies and regulators among others — to shape the future of how information is exchanged in the industry. Appleton is leading MISMO’s work on more than 30 initiatives aimed at solving key business challenges and creating opportunities through standardization and collaboration.

Appleton has led MISMO to several key milestones over the past year. MISMO membership has increased significantly, up from 320 members in 2021 to 500 members in 2022. MISMO initiatives increased from 19 to 34 over the past year. And the number of eNote registrations continues to grow. To date, there have been more than 1.7 million eNote registrations. Since eNotes are MISMO SMART Docs, this is a significant accomplishment for MISMO and the industry.

What has been your secret to success?

Surround yourself with great people that work as a cohesive team. And never be afraid of learning new skills and subjects.


Seth Appleton



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3d rendering of a row of luxury townhouses along a street

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