2022 HW Vanguard: Mike Farr


Mike Farr, president of retail at Finance of America Mortgage, is a natural-born leader, and his energy, confidence, tenacity and empathy create loyalty and excitement in the teams he leads.

Farr was promoted to president of retail and tasked with uniting two retail channels within Finance of America Mortgage into one, growing the company by adding quality mortgage advisors and being accountable for the direction and decisions the company has made. Farr tackled all tasks head-on. He maintained steadfast leadership through some of the most turbulent months the mortgage industry has seen. He is a steady force in leading the Finance of America Mortgage retail business in the face of headwinds and uncertainty. His leadership has been instrumental in keeping the focus on the organization’s goal: helping customers achieve their homeownership dreams.

What’s the best advice you’ve ever received? 

Never underestimate someone’s ability to teach you something. Often we think we can only be coached up by someone more educated or more experienced or smarter, etc. However, there’s wonderful advice all around us if we are humble enough to receive it.


Mike Farr


President, Retail

Company Name:

Finance of America Mortgage

3d rendering of a row of luxury townhouses along a street

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