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2022 HW Vanguard: Michael Catalano


As Co-Founder and general partner at PURE Property Management, Michael Catalano is driven to transform the cumbersome and complex process of managing and renting properties into simple and satisfying experiences. Through his dynamic leadership, Catalano has been able to influence industry leaders to band together and build together, resulting in PURE’s team of experienced industry professionals and seasoned technology innovators. PURE’s team is well on its way to providing a consistent high-tech, high-touch and hyperlocal property management service nationwide.

With his exceptional relationship-building skills and respect in the industry, Catalano has been actively involved in every one of PURE’s 40 acquisitions, which has grown the business to over 20,000 single residential properties under management. With the launch this year of HOA, PURE now actively manages over 13,000 HOA properties.

What has been the secret to your success?

It’s about the people. We’re a people-first company. From the outside, people will say we’re just acquiring doors. But the reality is we’re attracting the right people. That’s been our not-so-secret secret. 


Michael Catalano


Co-founder and General Partner

Company Name:

PURE Property Management

3d rendering of a row of luxury townhouses along a street

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