2022 HW Vanguard: John Berkowitz


As the founder and CEO of OJO Labs, John Berkowitz is transforming the way consumers buy, sell and own homes with the industry’s first guided marketplace.  It connects people with bespoke solutions tailored to their individual needs. 

Berkowitz has taken OJO from an emerging start-up into a purpose-driven real estate industry powerhouse, all while ensuring the company’s success is intertwined with its purpose of equipping anyone to unlock the abundant benefits of homeownership. Fueled by his commitment to purpose, Berkowitz has scaled OJO to millions of consumers by building a company that offers a strong value proposition for consumers in any market and by supporting them at any stage of the homeownership journey. With a clear vision for the future in mind, Berkowitz is driving tangible impact in an industry long resistant to change.

What’s the best advice you’ve ever received?

When I started the  journey to founding OJO Labs, I had a fear of failure. I was familiar with the risks and responsibilities of founding a company, and it led to significant apprehension. A mentor advised me to embrace this fear and channel my focus and energy to make sure it doesn’t become a reality. 


John Berkowitz


Co-Founder and CEO

Company Name:

OJO Labs

3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please